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Archive for 2014 / March / 02

  • How Brands Work – Part Two

    Posted by BillyW in MARKETING

    In  Part 1 we discovered two significant truths. BRANDING IS THE RELATIONSHIP A CONSUMER HAS WITH YOUR PRODUCT OR SERVICE. Branding isn’t a look and feel, a style, a colour, a typeface, or a set of attributes. A brand comprises the sum of the feelings a consumer has about his or her lifetime of interaction with your product, service and/or organisation. THEREFORE BRANDS ARE CREATED NOT BY MARKETERS, BUT BY CONSUMERS.

    Mar022014
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