In Part 1 we discovered two significant truths. BRANDING IS THE RELATIONSHIP A CONSUMER HAS WITH YOUR PRODUCT OR SERVICE. Branding isn’t a look and feel, a style, a colour, a typeface, or a set of attributes. A brand comprises the sum of the feelings a consumer has about his or her lifetime of interaction with your product, service and/or organisation. THEREFORE BRANDS ARE CREATED NOT BY MARKETERS, BUT BY CONSUMERS.
The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.
We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.
Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.
On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.
Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.
They consistently provide the highest levels of delivery anyone could wish for; always in an engaging and friendly way. Production costs are held to a minimum to allow for greater media buying power.
