Lokomotion
    • HOME
    • SHOWREELS
    • VIDEOS
      • VIDEO ADS
    • TV ADVERTISING COSTS
      • TV COMMERCIALS
      • TV MEDIA
      • TV & VIDEO ADS
      • COPYWRITING
    • ABOUT
    • CONTACT
    • BLOG
    • HOME
    • SHOWREELS
    • VIDEOS
      • VIDEO ADS
    • TV ADVERTISING COSTS
      • TV COMMERCIALS
      • TV MEDIA
      • TV & VIDEO ADS
      • COPYWRITING
    • ABOUT
    • CONTACT
    • BLOG

    Archive for category PRODUCTION

    • How Much Does A Video Cost?

      Posted by billy in CORPORATE VIDEOS / MARKETING / ONLINE VIDEOS / PRODUCTION / VIDEO PRODUCTION

      Over the last few years, the cost of producing videos, TV ads, and video ads for social media has changed massively. Now, video production is cheaper and more cost-effective than it’s ever been. For example, in 2004, the cost to shoot stabilised aerial footage with a helicopter and Cineflex camera system was $2,800 an hour. Now, we just send up a drone.

      Jan222020
      Read More...00
    • How to set up your Nikon DSLR to shoot video

      Posted by billy in OTHER STUFF / PRODUCTION / VIDEO PRODUCTION

      I use a Nikon D5300 for shooting stills & video of locations, setups, rough concepts, storyboards, happy snaps, etc. It’s small and light, and it delivers the highest quality video image of any APS-C camera. But because it’s a DSLR, not a dedicated video camera, it takes a little more concentration to shoot video.

      Nov272019
      Read More...110
    • How To Shoot A Great Testimonial Video With Your Phone

      Posted by BillyW in MARKETING / ONLINE VIDEOS / PRODUCTION / VIDEO PRODUCTION

      We have clients who take the opportunity to shoot quick client testimonials on their smartphones or campact cameras, and send them to us for editing. This is the advice we give them, to help us all deliver the most professional and persuasive video:

      Aug232017
      Read More...01
    • How Much Does A TV Commercial Cost? – Part Two

      Posted by BillyW in MARKETING / PRODUCTION / TV ADVERTISING / TV COMMERCIALS

      In Part One, How Much Does A TV Commercial Cost?  We covered why TV commercials can seem to be expensive, gave real-life cost examples, and showed which elements drive the cost of production up. In Part Two, How Much Should You Spend On A TV Commercial? we discuss the four major budgeting methods you can use to determine how much you should spend on your TV commercial.

      Mar062014
      Read More...03
    • DVDs ARE DYING

      Posted by BillyW in PRODUCTION / VIDEO PRODUCTION

      Your company’s promotional DVD could be a ticking time bomb, waiting to destroy your presentation at the worst possible moment. Cheap, no-name DVDs frequently fail. And they can fail at the most critical point in your pitch. The best disc manufacturers are Taiyo Yuden and Mitsubishi Chemical Corporation. Taiyo Yuden owns the JVC disc brand. Mitsubishi owns the Verbatim disc brand. But brand names alone are no guarantee of top quality.

      Nov272013
      Read More...01
    •  

       

    • SEARCH

    • CATEGORIES

      • AERIAL VIDEO (1)
      • CORPORATE VIDEOS (1)
      • MARKETING (16)
      • ONLINE VIDEOS (2)
      • OTHER STUFF (2)
      • PRODUCTION (5)
      • TV ADVERTISING (14)
      • TV COMMERCIALS (3)
      • TV MEDIA (1)
      • VIDEO PRODUCTION (11)
    • Recent Posts

      • Why Does Advertising Make People Think Backwards?
      • How Much Does A Video Cost?
      • Being small means being strategic
      • Three stages of brand evolution
      • How to set up your Nikon DSLR to shoot video
      • Why you shouldn’t buy Run Of Station media
      • Marketing Is The Price You Pay For Being Unremarkable
      • How To Shoot A Great Testimonial Video With Your Phone
      • How Much Does A TV Commercial Cost? – Part Two
      • How Much Does A TV Commercial Cost? – Part One
      • HOW BRANDS WORK – part two
      • HOW BRANDS WORK – part one
    • Testimonials

      • Aussie Bronze
        The video looks and sounds fabulous! Thanks again to you and Shaun for all your hard work. Can't wait to share it ...
         
        Sacha Roberts,CEO, Aussie Bronze
      • Possibilities Management Group
        The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
        Jonathan Oastler,Managing Director, Possibilities Management Group
      • Community Colleges Australia
        Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
        David Hurley,Manager - Business Development, SG&S Community College
      • Stubby Strip Australia
        Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
        Steve Delnawaz,CEO, Stubby Strip Australia
      • Sterling Mining Co.

        Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.

        Monique Hayes,Marketing Manager, Sterling Mining Co.
      • YPB Systems

        We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.

        John Houston,Executive Chairman, YPB Systems
      • Dematic

        Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.

        Peter Trotter,General Manager Marketing, Dematic
      • Goldsearch Australia

        On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.

        John Percival,Chief Executive Officer, Goldsearch Australia
      • Harper Collins

        Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.

        Jim Demetriou,Chief Operating Officer, Harper Collins
    • Recent Portfolio

      • Video Ad for our business on Facebook, Youtube and TV
      • Best of video reel
      • Aussie Bronze skin care video
      • Credit Card Rewards Video Advertisement
      • Video Wall program
      • 2 TV ad presenters
      • Website Video Ad for Credit Card Product
      • Video showing manufacturing processes
      • Animated commercial
      • In this marketing video, a student discusses her portfolio with her tutor.
      • Video and TV Ad for Dentagenie
      • TV ad for StubbyStrip drinks cooler
    • Recent Posts

      • Why Does Advertising Make People ...June 2, 2020No comments yet
      • How Much Does A Video ...January 22, 2020No comments yet
      • Being small means being strategicDecember 12, 2019No comments yet
    • LOKOMOTION | SYDNEY | NEWCASTLE

      We supply videography, copywriting, video & audio production, digital & TV campaign planning, and media buying.

      We work with local, national and international clients, on products inc. cosmetics, consumer packaged goods, finance, travel, and engineering.

      For a conversation about generating cost effective leads, call Billy on 0412 777 175 or send us a message via our
      contact page.

    Lokomotion
    • HOME
    • SHOWREELS
    • VIDEOS
    • TV ADVERTISING COSTS
    • ABOUT
    • CONTACT
    • BLOG