A DIRECT CAMPAIGN WITH 200 BILLION IMPRESSIONS. COOL BANANAS!
Got to love the thinking here.
Ecuador has a lot to offer tourists. It’s on the equator and includes the Galapagos Islands, tropical beaches, brilliant diving, fabulous seafood, the snow-capped Andes, the Amazon jungle, Spanish settler history, and lots of pre-Inca and Inca heritage. And Quito, the capital, is only a couple of hours flight-time from Miami.
Trouble is, not enough tourists know about Ecuador.
Now Ecuador doesn’t have a bucket of money to splash around on an international awareness campaign. But it does export 24 million tonnes of bananas each year to North America, Europe and elsewhere.
So what the Ecuadorian Ministry of Tourism has done is replaced the normal sticker on each banana with a sticker inviting people to vist Ecuador. The sticker has a QR code which, when scanned, delivers a video sampler of Ecuador’s delights straight to your phone, then takes you to the Ecuador tourism website.
At an average of 120gm per banana, 24 million tonnes is 199,200,000,000 bananas. That’s close to 200 billion invitations. So even with a miserable QR scan-through rate, it should equate to a very handy lift in tourism.
Clever country, Ecuador.