TV ADVERTISING: A QUICKER, EASIER WAY TO FILL YOUR SALES FUNNEL

TV Advertising is a great way to launch a business or a product – because it gets the word out fast to a wide group of consumers who will go on to become loyal customers.

And TV advertising is a great way to deliver fresh hot leads straight into your sales funnel before your online competitors can get at them.

One of our clients had maxed-out his sales through eBay, Adwords and his website.

So we built him a sales channel driven by TV advertising.

Five spots a week in programmes aligned with his target audience’s interests, and in less than three months, his business was making record profits.

Check out the case history.

CHEAPER THAN ONLINE

Most advertisers are unaware that the cost of TV, per ‘000 viewers in your target demograph, can often be lower than the cost of reaching those same consumers online.

You just have to know where the TV bargains are.

FLEXIBLE LIKE ONLINE

Just like digital advertising, TV allows you to target particular demographics that match your customers.

You can turn your TV ad campaign on and off to manage traffic and sales volumes.

You can grow your business locally, or expand into any of the 22 regional and five capital city TV markets that cover Australia.

And with a cost per thousand viewers (CPM) as low as $5, there’s really no good reason for NOT considering TV advertising.

COST-EFFECTIVE AD PRODUCTION

TV is a low cost way of getting more value from your video production too, because online video ads and TV ads can be edited from the same material.

So from one shoot, we can make all the ads you need for online and on TV.

Can you think of any reason why you shouldn’t add the power of TV to your advertising mix?

Contact us and let us help you get started.

 

“TV: LOWER COST PER SALE THAN EBAY!”

TV-Campaign-Fishing-Kayak“The TV campaign generates all the sales I need, month after month. And the TV cost per sale is actually lower than our cost per sale on eBay!” Peter Rose, General Manager, Kayaks2Fish

“RESPONSE 6 X HIGHER THAN ANTICIPATED.”

TV-Campaign-StubbyStrip“Response to the national TV campaign is over six times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown.” Steve Delnawaz, CEO, Stubby Strip Australia

“STUNNING RESULTS!” HARPER COLLINS

TV Campaign Harper Collins “Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase.” Jim Demitriou, Chief Operating Officer, Harper Collins

“VISITOR NIGHTS UP 28%.” BMT LTD

Blue Mountains Tourism TV Campaign A 12 week, non-prime-time TV campaign increased domestic visitors by 22.1% and nights stayed by 28.4%, while competitor regions experienced significant downturns. Rita Fisher, President, Blue Mountains Tourism Limited

CONTACT US

If you’d like to know more about launching or growing your business with video ads you can run on TV or online, call Billy on 0412 777 175. Or drop us a line via our contact page.

 

  • Aussie Bronze
    The video looks and sounds fabulous! Thanks again to you and Shaun for all your hard work. Can't wait to share it ...
     
    Sacha Roberts,CEO, Aussie Bronze
  • Possibilities Management Group
    The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
    Jonathan Oastler,Managing Director, Possibilities Management Group
  • Community Colleges Australia
    Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
    David Hurley,Manager - Business Development, SG&S Community College
  • Stubby Strip Australia
    Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
    Steve Delnawaz,CEO, Stubby Strip Australia
  • Sterling Mining Co.

    Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.

    Monique Hayes,Marketing Manager, Sterling Mining Co.
  • YPB Systems

    We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.

    John Houston,Executive Chairman, YPB Systems
  • Dematic

    Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.

    Peter Trotter,General Manager Marketing, Dematic
  • Goldsearch Australia

    On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.

    John Percival,Chief Executive Officer, Goldsearch Australia
  • Harper Collins

    Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.

    Jim Demetriou,Chief Operating Officer, Harper Collins