TV FOR ONLINE MARKETERS
As other players in your market segment become proficient at online marketing, the fight for market share becomes tougher. And it’s increasingly hard to put distance between yourself and your competition.
So instead of trying to outbid your competitors for online customers, wouldn’t it be better to step outside that arena and reach a vast, new, untapped market?
TV gives you access to the millions of potential customers who you (and your competition) aren’t currently reaching.
TV makes the mouth of your online sales funnel simply enormous. It can reach millions simultaneously, driving them online with the intent to seek out your company, your product, and buy.
By integrating TV with your online marketing you can build a funnel so big, it scoops up leads and sales before your competitors are even aware of them. By adding TV to your marketing, you can dominate your market segment.
Read how we built a self-funded, multi-million-dollar sales channel for an online retail company for a media investment of $700.
ASK THEM TO PHONE AND THEY’LL GOOGLE YOU!
We know that most people who respond to a TV campaign check out the product online.
Most of them don’t type in the URL from the TV commercial, they Google your product name or product category. So we make sure your online marketing covers all the right keywords. And we use your top keywords in your commercial, so more people will use them to search with.
We script and produce your commercial, making sure that it supports your brand, stands out on TV, and makes a strong call-to action to bring potential customers online to find you. And we produce Video Ad versions of your commercial to generate more low-cost leads online.
Your historical website and search engine traffic data gives us benchmark to judge the performance and effectiveness of your new TV campaign.
START SMALL, GROW FAST
We plan an initial, low-cost run of media by selecting programmes which deliver your target customers at the lowest cost per thousand.
We launch the campaign and monitor your analytics and web data to identify those programmes that deliver the lowest cost leads, and those that waste your media money. And we report back to you.
We then focus the media plan even tighter, and expand the campaign geographically, in only the most cost-effective programmes and time zones, monitoring your online traffic to make sure every TV spot is adding customers to your online funnel cost-effectively.
WHY IT WORKS
For the last five years, the online and TV worlds have been converging. consumers are watching as much online video as they watch TV. And it no longer matters to them whether they see your commercial on TV or online.
If they see your ad online, they’ll click through to your website; on TV, they’ll jump online and Google their way to you. Either way, if you have your online marketing ducks in a row, you’ll capture all those fresh new leads in your online sales funnel.
The big difference is the sheer volume of leads you can generate from millions of TV viewers.
TV + ONLINE = SYNERGY!
Researchers are very aware that a campaign which runs on TV and online will work much better, in terms of brand awareness and response, than a campaign which runs only on TV or only online. It’s synergy.
Consumers see your ad in their TV world and then see it again in their online world. And they assume your product must be damned good – possibly the best in its category – because your advertising appears to be absolutely everywhere!
The synergistic effect of online and TV is often the difference between a marketer and a market leader.
Consumers who were exposed to one ad on TV and one ad online were 28 percent more likely to visit the brand’s website than those exposed to one ad on TV alone.
In fact, the impact of two exposures – one on TV and one in digital – was almost as high as the impact of two exposures, both on the TV platform. Source: comScore Inc. Surviving the Upfronts in a Cross-Media World. 2013
Banner ads increase brand recognition and intention to purchase, even when the user does not click on the banner to access the brand’s Web site. Source: Briggs and Hollis; Manchanda et al. http://jiad.org/article106
“WEB TRAFFIC INCREASED 300%.” CCA
“TV: LOWER COST PER SALE THAN EBAY!”
To build a sales channel to grow your online business, call Billy on 0412 777 175 or drop us a line via our contact page.
Because we know production inside out, we keep production costs down. Because we’ve worked with the biggest brands in the world, we keep quality up. Because we write great scripts, your TV commercial will do the required job.
And because we measure the results of what we do, and have worked with hundreds of different kinds of businesses, we know what works and what doesn’t.
- Possibilities Management GroupJonathan Oastler,Managing Director, Possibilities Management Group
The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
- Community Colleges AustraliaDavid Hurley,Manager - Business Development, SG&S Community College
Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
- Stubby Strip AustraliaSteve Delnawaz,CEO, Stubby Strip Australia
Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
- Sterling Mining Co.Monique Hayes,Marketing Manager, Sterling Mining Co.
Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.
- YPB SystemsJohn Houston,Executive Chairman, YPB Systems
We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.
- DematicPeter Trotter,General Manager Marketing, Dematic
Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.
- Goldsearch AustraliaJohn Percival,Chief Executive Officer, Goldsearch Australia
On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.
- Harper CollinsJim Demetriou,Chief Operating Officer, Harper Collins
Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.
- NSW Rural Fire ServiceRussell Taylor,Chief of Staff, NSW Rural Fire Service
They consistently provide the highest levels of delivery anyone could wish for; always in an engaging and friendly way. Production costs are held to a minimum to allow for greater media buying power.