We’re your fast, efficient, local video production company. We produce attractive, effective and compelling videos, TV ads and digital video ads. Based on clear, professional marketing strategies. So they lift brand awareness and drive customer response.

VIDEO PRODUCTION – WHAT YOU NEED TO KNOW

You know you need video to compete for leads in today’s online market.

But you probably have some questions.

So here’s what you need to know before you start.

HOW LONG SHOULD MY VIDEO BE?

The best answer is “As long as necessary and as short as possible.”

Most hosting sites and researchers recommend videos should be around 2 minutes long. After that there is precipitous drop in viewers. Then the drop-off curve flattens out for a while before falling significantly again at around 7 minutes.

Those numbers were established by researchers who measured over half a million online video views.

But the purpose of a video also has a bearing on how long it should be.

A FEW SECONDS: Video Ads should be a few seconds long. From 6 seconds to 30 seconds, depending on the site, the context, and the action you want the viewers to take. 

LESS THAN 2 MINUTES: Most online videos should be less than 2 minutes long.

MORE THAN 2 MINUTES: This is pushing the limits of viewer patience. Reasearch shows that viewership drops off quickly around the two minute mark. The exceptions are highly engaging stories where viewers will follow a character or storyline that hooks them in. If you don’t have an especially engaging character or story, it’s better to break longer videos into several short ones.

UP TO 7 MINUTES: Videos designed to teach – branded instructional, educational and how-to videos – can be up to 7 minutes long.

BUT 2 MINUTES WON’T COVER EVERYTHING I NEED TO SAY

Then you have two options. Choose only the most significant benefits of you product – those that’ll fit in a 2 minute video.

Or make a number of short videos each covering a different set of features and benefits.

A series of short videos is better for SEO, easier to target, and easier to track and compare the response to different product features and benefits. Multiple videos also allow you to target a wider range of potential customers more often.

And, considering today’s diminishing attention spans, with shorter videos, you won’t risk boring people.

WHEN YOU’VE MADE MY VIDEO, WHAT DO I DO WITH IT?

With videos and video ads, you can reach your potential customers where they congregate and concentrate online.

Think of Facebook, Vimeo, Twitter, LinkedIn, Instagram, YouTube. These platforms offer highly targetted ways of reaching your target market, and turning video views into leads and sales.

But each platform has its own particular requirements, recommendations, and best practices. And we can help you get a handle on these, to make your videos work most effectively:

FACEBOOK

On Facebook, organic posts which include videos get up to 58% more engagement.

Videos for Facebook organic posts should be shorter than 2 minutes.

Facebook paid post videos (ads) should be much shorter. 5 to 15 secs is recommended.

And to make best use of the Facebook feed format, your videos will cover more screen area if, instead of the standard 16:9 format, you upload square videos at 1080 x 1080 pixels.

LINKEDIN

LinkedIn organic post videos should be the standard 16:9 format, at 1920 x 1080 pixels. They should be 30 seconds long or less. And it’s important they make an impact in the first 6 seconds.

LinkedIn sponsored content videos (paid ads) should be 1920 x 1080 pixels, with a recommended video length of 15 sec.

YOUTUBE

The ideal length for most Youtube marketing content is between 16 seconds and 2 minutes. But if your material is educational, entertainment, storyline-based, or episodic, it can run longer.

Videos look best when they’re uploaded to the Youtube servers at 1920 x 1080. You can upload ultra-high definition 4K files, but 4K files are big, and few people watch Youtube in ultra-high definition.

And your video needs to be mobile-friendly, too, because, at last count, 40% of Youtube videos were being viewed on phones.

IT’S NOT JUST THE VIDEO THAT COUNTS

Creating titles, captions, headings, descriptions and thumbnails for your videos is an important factor in their online success. So we apply education, analysis and thought when it comes to preparing titles and descriptions.

PLANT YOUR MESSAGE BEFORE THE AUDIENCE JUMPS OFF

If you include a call to action in your video to drive response, don’t place it at the end of your video.

Every video loses its audience over time. And of the all the viewers who start to watch your video, as few as 25% of them may actually finish it.

Many viewers even anticipate the end of a video and jump off BEFORE the end.

So, set the hook early in your video. Include reasons why viewers should take action throughout the video.  Place the main features and benefits (especially competitive ones) at the beginning of your video, where more people will see them.

And make sure the on-page captions, headings, titles and descriptions that accompany your video have URLs and calls to action in them.

FINISH FAST

Finally, the most important piece of advice to follow regarding video length is also the oldest: If there’s nothing more to say, stop.