Your company’s promotional DVD could be a ticking time bomb, waiting to destroy your presentation at the worst possible moment. Cheap, no-name DVDs frequently fail. And they can fail at the most critical point in your pitch. The best disc manufacturers are Taiyo Yuden and Mitsubishi Chemical Corporation. Taiyo Yuden owns the JVC disc brand. Mitsubishi owns the Verbatim disc brand. But brand names alone are no guarantee of top quality.
DVDs ARE DYING
Corporate Videos. Marketing Videos. What’s The Difference?
While working through the keywords for our Adwords campaign, we noticed that the search terms people use to find us often don’t match the type of video they are seeking information about. The main confusion appears to be over Corporate Videos, Marketing Videos, Product Videos and Sales Videos. This got us thinking. As video professionals, we should be doing our bit to help clear up this confusion. So here’s a list of […]
How $700 Of TV Media Brought Advertising Success
You’d be surprised how often we hear the same story: They’re a small or medium sized business. They’ve maxed out their online marketing channels. Their market segment is getting crowded as their competitors do the same. They need to: Grow revenue and profitability Drive more cost-effective sales Take a dominant position in a competitive market niche Add value to their business by building a branded presence in the market Does this sound […]
A Direct Campaign With 200 Billion Impressions. Cool Bananas!
Ecuador has a lot to offer tourists: tropical beaches, brilliant diving, fabulous seafood, the Galapagos Islands, the snow-capped Andes, the Amazon jungle, Spanish, Inca and pre-Inca heritage. A couple of hours flight-time from Miami. Trouble is, not enough tourists know about Ecuador which doesn’t have the money to splash on an international awareness campaign. But it does export 24 million tonnes of bananas each year to North America, Asia and Europe.
Why Resource Companies Need Corporate Videos
Investors have a mountain of investment choices. Are you doing enough to distinguish yourself from their other investment opportunities? Now, more than ever, miners and explorers need to win back the confidence of investors and reassure them that commodity prices have a bright future. And that’s exactly what a persuasive corporate video can do. It’s the communication tool that makes shareholders, analysts and investors catch the essence of your vision, understand the […]
Video Production: How To Budget & Brief
Video production is an unknown field for most clients. So, naturally, you’ll have a hard time objectively judging the effectiveness of the script, and understanding which elements in the video production quote are essential, and which can be dispensed with to save money without compromising the message. However, there are a few simple things you can do to manage the video brief so that you get outcomes that you can understand and […]
How To Write A Direct Response TV Commercial
You can create a Direct Response TV commercial which makes people do exactly what you tell them to. But only if you meet some prerequisites. The key is to understand what makes people take action. Here it is: People will take action to move towards a goal, to remove a block to a goal, or to resolve a state of tension. A good DRTV commercial will introduce the product and its benefits. […]
TV Advertising: First Get Your Online Ducks In A Row
Folks in the search business are very aware that TV advertising drives web traffic: via search and direct to websites. In fact, the quickest, easiest, and lowest-cost way of increasing leads and sales for your business from your TV advertising campaign is SEO and Google AdWords. This should be an essential ingredient in any TV advertising plan, because it not only delivers leads, sales enquiries and customers, it also provides accurate and […]
When The Pilot Says “Uh-oh.”
Shaun reckons the worst thing you can ever hear a helicopter pilot say is “Uh-oh” because you don’t know whether he just realised he forgot his lunch or you’re all about to die. When we’re shooting aerial video, I don’t look out the window, because I have to watch the monitor. Just a few shoots ago, we were flying up a forested valley, filming a cable car which ran up to the […]