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    Archive for 2013

    • “I see that you have made three spelling mistakes.”

      – Marquis de Favras, on being handed the warrant for his execution
      Dec302013
      Read More...51
    • DVDs ARE DYING

      Posted by BillyW in PRODUCTION / VIDEO PRODUCTION

      Your company’s promotional DVD could be a ticking time bomb, waiting to destroy your presentation at the worst possible moment. Cheap, no-name DVDs frequently fail. And they can fail at the most critical point in your pitch. The best disc manufacturers are Taiyo Yuden and Mitsubishi Chemical Corporation. Taiyo Yuden owns the JVC disc brand. Mitsubishi owns the Verbatim disc brand. But brand names alone are no guarantee of top quality.

      Nov272013
      Read More...01
    • Corporate Videos. Marketing Videos. What’s The Difference?

      Posted by BillyW in MARKETING / VIDEO PRODUCTION

      While working through the keywords for our Adwords campaign, we noticed that the search terms people use to find us often don’t match the type of video they are seeking information about. The main confusion appears to be over Corporate Videos, Marketing Videos, Product Videos and Sales Videos. This got us thinking. As video professionals, we should be doing our bit to help clear up this confusion. So here’s a list of […]

      Nov222013
      Read More...13
    • How $700 Of TV Media Brought Advertising Success

      Posted by BillyW in TV ADVERTISING

      You’d be surprised how often we hear the same story: They’re a small or medium sized business. They’ve maxed out their online marketing channels. Their market segment is getting crowded as their competitors do the same. They need to: Grow revenue and profitability Drive more cost-effective sales Take a dominant position in a competitive market niche Add value to their business by building a branded presence in the market Does this sound […]

      Jul102013
      Read More...32
    • A Direct Campaign With 200 Billion Impressions. Cool Bananas!

      Posted by BillyW in MARKETING
      Tourism Marketing Video

      Ecuador has a lot to offer tourists: tropical beaches, brilliant diving, fabulous seafood, the Galapagos Islands, the snow-capped Andes, the Amazon jungle, Spanish, Inca and pre-Inca heritage. A couple of hours flight-time from Miami. Trouble is, not enough tourists know about Ecuador which doesn’t have the money to splash on an international awareness campaign. But it does export 24 million tonnes of bananas each year to North America, Asia and Europe.

      Jun282013
      Read More...02
    • Why Resource Companies Need Corporate Videos

      Posted by BillyW in MARKETING / VIDEO PRODUCTION
      Corporate Video For the Resource Sector

      Investors have a mountain of investment choices. Are you doing enough to distinguish yourself from their other investment opportunities? Now, more than ever, miners and explorers need to win back the confidence of investors and reassure them that commodity prices have a bright future. And that’s exactly what a persuasive corporate video can do. It’s the communication tool that makes shareholders, analysts and investors catch the essence of your vision, understand the […]

      May202013
      Read More...00
    • Video Production: How To Budget & Brief

      Posted by BillyW in VIDEO PRODUCTION

      Video production is an unknown field for most clients. So, naturally, you’ll have a hard time objectively judging the effectiveness of the script, and understanding which elements in the video production quote are essential, and which can be dispensed with to save money without compromising the message. However, there are a few simple things you can do to manage the video brief so that you get outcomes that you can understand and […]

      Apr182013
      Read More...04
    • How To Write A Direct Response TV Commercial

      Posted by BillyW in TV ADVERTISING
      DRTV. Direct Response TV Commercials

      You can create a Direct Response TV commercial which makes people do exactly what you tell them to. But only if you meet some prerequisites. The key is to understand what makes people take action. Here it is: People will take action to move towards a goal, to remove a block to a goal, or to resolve a state of tension. A good DRTV commercial will introduce the product and its benefits. […]

      Apr042013
      Read More...02
    • TV Advertising: First Get Your Online Ducks In A Row

      Posted by BillyW in TV ADVERTISING

      Folks in the search business are very aware that TV advertising drives web traffic: via search and direct to websites. In fact, the quickest, easiest, and lowest-cost way of increasing leads and sales for your business from your TV advertising campaign is SEO and Google AdWords. This should be an essential ingredient in any TV advertising plan, because it not only delivers leads, sales enquiries and customers, it also provides accurate and […]

      Mar312013
      Read More...01
    • When The Pilot Says “Uh-oh.”

      Posted by BillyW in AERIAL VIDEO / VIDEO PRODUCTION
      Video Production: Shooting Aerial Video

      Shaun reckons the worst thing you can ever hear a helicopter pilot say is “Uh-oh” because you don’t know whether he just realised he forgot his lunch or you’re all about to die. When we’re shooting aerial video, I don’t look out the window, because I have to watch the monitor. Just a few shoots ago, we were flying up a forested valley, filming a cable car which ran up to the […]

      Mar272013
      Read More...03
    • How To Make Your TV Advertising Work 28% Better

      Posted by BillyW in MARKETING / TV ADVERTISING

      A 28% increase in the response to your TV commercial could mean the difference between failure and success. It’s too important to ignore. And the opportunity to grab hold of this advantage has been created by a fuzzy new vista called the ‘cross-media landscape’. For the last five years, the online and TV worlds have been converging. People are watching as much online video as they watch TV. ISPs offer streaming TV and […]

      Mar242013
      Read More...00
    • TV Advertising Fundamentals: Test, Test & Test

      Posted by BillyW in MARKETING / TV ADVERTISING

      When planning your first TV campaign, the best thing you can do is test, test, and test. Test a number of different messages online as banner ads, and then use the top performing one or two as guides to the message in your TV commercial. If possible, produce two different versions of your commercial, each with a different message based on the two top performing banner ads. Select a small market for […]

      Mar172013
      Read More...00
    • Brand, Retail Or DRTV. Which TV Campaign Is Right For You?

      Posted by BillyW in TV ADVERTISING

      While you’d expect brand, retail and direct response commercials to be different, it might surprise you to know how vastly different the media footprints must be for each type of campaign to do its job cost-effectively. With brand or retail campaigns, a narrower schedule with more frequency will return more sales than a campaign that tries to reach your total market with less frequency. With Direct Response, the opposite applies. You don’t […]

      Mar102013
      Read More...01
    • Simple Secrets For First-Time TV Advertisers

      Posted by BillyW in TV ADVERTISING

      Smaller advertisers can’t afford to replicate the strategy of big advertisers. Instead, they have to be careful and use their budget judiciously. For example, prime-time TV is popular with big advertisers. It’s great for national brands that need to get a message out to their whole market simultaneously, for a national product launch or a sale, for example. But prime-time media has a number of disadvantages that will bite small and medium-size […]

      Mar032013
      Read More...22
    • How TV Advertising Makes Online Marketers Market Leaders

      Posted by BillyW in MARKETING / TV ADVERTISING

      As the other players in your market segment become proficient at online marketing, the fight for market share becomes tighter. And it’s increasingly hard to put distance between yourself and your competition. So instead of trying to outbid your competitors for online customers, wouldn’t it be better to step outside that arena and reach a vast, new, untapped market? TV gives you access to the millions of potential customers who you (and […]

      Feb242013
      Read More...02
    • TV Advertising: Why 100% Reach Is Out Of Reach

      Posted by BillyW in TV ADVERTISING

      As in most consumption-based systems, Pareto’s Law applies to media as well. While you can probably reach 60-70% of your target market cost-effectively, after that, the cost per additional percentage point climbs astronomically. And reaching the last 10% of your market can consume 90% of your budget. Over the years, working with clients who have smaller TV budgets, we have observed that by aiming at a smaller percentage of the total target […]

      Feb172013
      Read More...01
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    • Recent Posts

      • Why Does Advertising Make People Think Backwards?
      • How Much Does A Video Cost?
      • Being small means being strategic
      • Three stages of brand evolution
      • How to set up your Nikon DSLR to shoot video
      • Why you shouldn’t buy Run Of Station media
      • Marketing Is The Price You Pay For Being Unremarkable
      • How To Shoot A Great Testimonial Video With Your Phone
      • How Much Does A TV Commercial Cost? – Part Two
      • How Much Does A TV Commercial Cost? – Part One
      • HOW BRANDS WORK – part two
      • HOW BRANDS WORK – part one
    • Testimonials

      • Aussie Bronze
        The video looks and sounds fabulous! Thanks again to you and Shaun for all your hard work. Can't wait to share it ...
         
        Sacha Roberts,CEO, Aussie Bronze
      • Possibilities Management Group
        The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
        Jonathan Oastler,Managing Director, Possibilities Management Group
      • Community Colleges Australia
        Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
        David Hurley,Manager - Business Development, SG&S Community College
      • Stubby Strip Australia
        Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
        Steve Delnawaz,CEO, Stubby Strip Australia
      • Sterling Mining Co.

        Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.

        Monique Hayes,Marketing Manager, Sterling Mining Co.
      • YPB Systems

        We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.

        John Houston,Executive Chairman, YPB Systems
      • Dematic

        Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.

        Peter Trotter,General Manager Marketing, Dematic
      • Goldsearch Australia

        On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.

        John Percival,Chief Executive Officer, Goldsearch Australia
      • Harper Collins

        Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.

        Jim Demetriou,Chief Operating Officer, Harper Collins
    • Recent Portfolio

      • Video Ad for our business on Facebook, Youtube and TV
      • Best of video reel
      • Aussie Bronze skin care video
      • Credit Card Rewards Video Advertisement
      • Video Wall program
      • 2 TV ad presenters
      • Website Video Ad for Credit Card Product
      • Video showing manufacturing processes
      • Animated commercial
      • In this marketing video, a student discusses her portfolio with her tutor.
      • Video and TV Ad for Dentagenie
      • TV ad for StubbyStrip drinks cooler
    • Recent Posts

      • Why Does Advertising Make People ...June 2, 2020No comments yet
      • How Much Does A Video ...January 22, 2020No comments yet
      • Being small means being strategicDecember 12, 2019No comments yet
    • LOKOMOTION | SYDNEY | NEWCASTLE

      We supply videography, copywriting, video & audio production, digital & TV campaign planning, and media buying.

      We work with local, national and international clients, on products inc. cosmetics, consumer packaged goods, finance, travel, and engineering.

      For a conversation about generating cost effective leads, call Billy on 0412 777 175 or send us a message via our
      contact page.

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