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    Archive for 2013 / March

    • TV Advertising: First Get Your Online Ducks In A Row

      Posted by BillyW in TV ADVERTISING

      Folks in the search business are very aware that TV advertising drives web traffic: via search and direct to websites. In fact, the quickest, easiest, and lowest-cost way of increasing leads and sales for your business from your TV advertising campaign is SEO and Google AdWords. This should be an essential ingredient in any TV advertising plan, because it not only delivers leads, sales enquiries and customers, it also provides accurate and […]

      Mar312013
      Read More...01
    • When The Pilot Says “Uh-oh.”

      Posted by BillyW in AERIAL VIDEO / VIDEO PRODUCTION
      Video Production: Shooting Aerial Video

      Shaun reckons the worst thing you can ever hear a helicopter pilot say is “Uh-oh” because you don’t know whether he just realised he forgot his lunch or you’re all about to die. When we’re shooting aerial video, I don’t look out the window, because I have to watch the monitor. Just a few shoots ago, we were flying up a forested valley, filming a cable car which ran up to the […]

      Mar272013
      Read More...03
    • How To Make Your TV Advertising Work 28% Better

      Posted by BillyW in MARKETING / TV ADVERTISING

      A 28% increase in the response to your TV commercial could mean the difference between failure and success. It’s too important to ignore. And the opportunity to grab hold of this advantage has been created by a fuzzy new vista called the ‘cross-media landscape’. For the last five years, the online and TV worlds have been converging. People are watching as much online video as they watch TV. ISPs offer streaming TV and […]

      Mar242013
      Read More...00
    • TV Advertising Fundamentals: Test, Test & Test

      Posted by BillyW in MARKETING / TV ADVERTISING

      When planning your first TV campaign, the best thing you can do is test, test, and test. Test a number of different messages online as banner ads, and then use the top performing one or two as guides to the message in your TV commercial. If possible, produce two different versions of your commercial, each with a different message based on the two top performing banner ads. Select a small market for […]

      Mar172013
      Read More...00
    • Brand, Retail Or DRTV. Which TV Campaign Is Right For You?

      Posted by BillyW in TV ADVERTISING

      While you’d expect brand, retail and direct response commercials to be different, it might surprise you to know how vastly different the media footprints must be for each type of campaign to do its job cost-effectively. With brand or retail campaigns, a narrower schedule with more frequency will return more sales than a campaign that tries to reach your total market with less frequency. With Direct Response, the opposite applies. You don’t […]

      Mar102013
      Read More...01
    • Simple Secrets For First-Time TV Advertisers

      Posted by BillyW in TV ADVERTISING

      Smaller advertisers can’t afford to replicate the strategy of big advertisers. Instead, they have to be careful and use their budget judiciously. For example, prime-time TV is popular with big advertisers. It’s great for national brands that need to get a message out to their whole market simultaneously, for a national product launch or a sale, for example. But prime-time media has a number of disadvantages that will bite small and medium-size […]

      Mar032013
      Read More...22
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    • Recent Posts

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    • Testimonials

      • Aussie Bronze
        The video looks and sounds fabulous! Thanks again to you and Shaun for all your hard work. Can't wait to share it ...
         
        Sacha Roberts,CEO, Aussie Bronze
      • Possibilities Management Group
        The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
        Jonathan Oastler,Managing Director, Possibilities Management Group
      • Community Colleges Australia
        Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
        David Hurley,Manager - Business Development, SG&S Community College
      • Stubby Strip Australia
        Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
        Steve Delnawaz,CEO, Stubby Strip Australia
      • Sterling Mining Co.

        Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.

        Monique Hayes,Marketing Manager, Sterling Mining Co.
      • YPB Systems

        We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.

        John Houston,Executive Chairman, YPB Systems
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        Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.

        Peter Trotter,General Manager Marketing, Dematic
      • Goldsearch Australia

        On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.

        John Percival,Chief Executive Officer, Goldsearch Australia
      • Harper Collins

        Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.

        Jim Demetriou,Chief Operating Officer, Harper Collins
    • Recent Portfolio

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      • In this marketing video, a student discusses her portfolio with her tutor.
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    • Recent Posts

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    • LOKOMOTION | SYDNEY | NEWCASTLE

      We supply videography, copywriting, video & audio production, digital & TV campaign planning, and media buying.

      We work with local, national and international clients, on products inc. cosmetics, consumer packaged goods, finance, travel, and engineering.

      For a conversation about generating cost effective leads, call Billy on 0412 777 175 or send us a message via our
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