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    Articles posted by BillyW

    • Marketing Is The Price You Pay For Being Unremarkable

      Posted by BillyW in MARKETING

      The more me-too your product or service is, the harder you have to work to sell it. The evidence is all around you: Me-too products spending tens or even hundreds of millions on marketing, because the only real difference between the products is the marketing itself.

      Oct082018
      Read More...12
    • How To Shoot A Great Testimonial Video With Your Phone

      Posted by BillyW in MARKETING / ONLINE VIDEOS / PRODUCTION / VIDEO PRODUCTION

      We have clients who take the opportunity to shoot quick client testimonials on their smartphones or campact cameras, and send them to us for editing. This is the advice we give them, to help us all deliver the most professional and persuasive video:

      Aug232017
      Read More...01
    • How Much Does A TV Commercial Cost? – Part Two

      Posted by BillyW in MARKETING / PRODUCTION / TV ADVERTISING / TV COMMERCIALS

      In Part One, How Much Does A TV Commercial Cost?  We covered why TV commercials can seem to be expensive, gave real-life cost examples, and showed which elements drive the cost of production up. In Part Two, How Much Should You Spend On A TV Commercial? we discuss the four major budgeting methods you can use to determine how much you should spend on your TV commercial.

      Mar062014
      Read More...04
    • How Much Does A TV Commercial Cost? – Part One

      Posted by BillyW in MARKETING / TV ADVERTISING / TV COMMERCIALS / VIDEO PRODUCTION

      How much does a TV commercial cost? This is the most frequent and the most difficult question we are asked. The short answer is between $2,000 and $2 million. We’re not being flippant. Every TV commercial has to be different from every other so that it stands out on TV. This means every commercial has a different script, different ingredients, and therefore, a totally different set of costs.

      Mar062014
      Read More...15
    • HOW BRANDS WORK – part two

      Posted by BillyW in MARKETING

      In  Part 1 we discovered two significant truths. BRANDING IS THE RELATIONSHIP A CONSUMER HAS WITH YOUR PRODUCT OR SERVICE. Branding isn’t a look and feel, a style, a colour, a typeface, or a set of attributes. A brand comprises the sum of the feelings a consumer has about his or her lifetime of interaction with your product, service and/or organisation. THEREFORE BRANDS ARE CREATED NOT BY MARKETERS, BUT BY CONSUMERS.

      Mar022014
      Read More...01
    • HOW BRANDS WORK – part one

      Posted by BillyW in MARKETING / OTHER STUFF

      As a 17 year old copywriter, I was given the opportunity to learn brand strategy and positioning in what was, perhaps, the greatest brand management university that has ever existed. Unfortunately, that opportunity will never be offered to anyone, ever again. Because, due to social pressure, the university is closed for good.  

      Feb222014
      Read More...00
    • “I see that you have made three spelling mistakes.”

      – Marquis de Favras, on being handed the warrant for his execution
      Dec302013
      Read More...51
    • DVDs ARE DYING

      Posted by BillyW in PRODUCTION / VIDEO PRODUCTION

      Your company’s promotional DVD could be a ticking time bomb, waiting to destroy your presentation at the worst possible moment. Cheap, no-name DVDs frequently fail. And they can fail at the most critical point in your pitch. The best disc manufacturers are Taiyo Yuden and Mitsubishi Chemical Corporation. Taiyo Yuden owns the JVC disc brand. Mitsubishi owns the Verbatim disc brand. But brand names alone are no guarantee of top quality.

      Nov272013
      Read More...01
    • Corporate Videos. Marketing Videos. What’s The Difference?

      Posted by BillyW in MARKETING / VIDEO PRODUCTION

      While working through the keywords for our Adwords campaign, we noticed that the search terms people use to find us often don’t match the type of video they are seeking information about. The main confusion appears to be over Corporate Videos, Marketing Videos, Product Videos and Sales Videos. This got us thinking. As video professionals, we should be doing our bit to help clear up this confusion. So here’s a list of […]

      Nov222013
      Read More...13
    • How $700 Of TV Media Brought Advertising Success

      Posted by BillyW in TV ADVERTISING

      You’d be surprised how often we hear the same story: They’re a small or medium sized business. They’ve maxed out their online marketing channels. Their market segment is getting crowded as their competitors do the same. They need to: Grow revenue and profitability Drive more cost-effective sales Take a dominant position in a competitive market niche Add value to their business by building a branded presence in the market Does this sound […]

      Jul102013
      Read More...32
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    • Recent Posts

      • Why Does Advertising Make People Think Backwards?
      • How Much Does A Video Cost?
      • Being small means being strategic
      • Three stages of brand evolution
      • How to set up your Nikon DSLR to shoot video
      • Why you shouldn’t buy Run Of Station media
      • Marketing Is The Price You Pay For Being Unremarkable
      • How To Shoot A Great Testimonial Video With Your Phone
      • How Much Does A TV Commercial Cost? – Part Two
      • How Much Does A TV Commercial Cost? – Part One
      • HOW BRANDS WORK – part two
      • HOW BRANDS WORK – part one
    • Testimonials

      • Aussie Bronze
        The video looks and sounds fabulous! Thanks again for all your hard work. Can't wait to share it ...
         
        Sacha Roberts,CEO, Aussie Bronze
      • Possibilities Management Group
        The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
        Jonathan Oastler,Managing Director, Possibilities Management Group
      • Community Colleges Australia
        Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
        David Hurley,Manager - Business Development, SG&S Community College
      • Stubby Strip Australia
        Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
        Steve Delnawaz,CEO, Stubby Strip Australia
      • Sterling Mining Co.

        Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.

        Monique Hayes,Marketing Manager, Sterling Mining Co.
      • YPB Systems

        We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.

        John Houston,Executive Chairman, YPB Systems
      • Dematic

        Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.

        Peter Trotter,General Manager Marketing, Dematic
      • Goldsearch Australia

        On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.

        John Percival,Chief Executive Officer, Goldsearch Australia
      • Harper Collins

        Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.

        Jim Demetriou,Chief Operating Officer, Harper Collins
    • Recent Portfolio

      • Credit Card Rewards Video Advertisement
      • Laneflex product demonstration video
      • TV ad for StubbyStrip drinks cooler
      • Animated commercial
      • PlateMates Ridiculously Sticky L and P Plates
      • Website Video Ad for Credit Card Product
      • Video and TV Ad for Dentagenie
      • Online Video promoting Financial Products
      • 60 sec TV Commercial for CCA
      • Funny video ad demonstrates the fact that Arbre Hand Sanitiesr has more powerful ingerdients.
    • Recent Posts

      • Why Does Advertising Make People ...06/02/2020No comments yet
      • How Much Does A Video ...01/22/2020No comments yet
      • Being small means being strategic12/12/2019No comments yet
    • LOKOMOTION | SYDNEY | NEWCASTLE

      We supply videography, copywriting, video & audio production, digital & TV campaign planning, and media buying.

      We work with local, national and international clients, on products including cosmetics, consumer packaged goods, finance, travel, and engineering.

      For a conversation about generating cost effective leads, send us a message via our contact page.

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