Every brand travels through three stages to become mainstream. The first is the recruitment stage, when you are acquiring new, first-time customers. Before you can persuade people to try your product, you have to introduce it to them, and tell them why they should try it; what its benefits are, and what it can do for them.
I use a Nikon D5300 for shooting stills & video of locations, setups, rough concepts, storyboards, happy snaps, etc. It’s small and light, and it delivers the highest quality video image of any APS-C camera. But because it’s a DSLR, not a dedicated video camera, it takes a little more concentration to shoot video.
In Part One, How Much Does A TV Commercial Cost? We covered why TV commercials can seem to be expensive, gave real-life cost examples, and showed which elements drive the cost of production up. In Part Two, How Much Should You Spend On A TV Commercial? we discuss the four major budgeting methods you can use to determine how much you should spend on your TV commercial.
