Over the last few years, the cost of producing videos, TV ads, and video ads for social media has changed massively. Now, video production is cheaper and more cost-effective than it’s ever been. For example, in 2004, the cost to shoot stabilised aerial footage with a helicopter and Cineflex camera system was $2,200 an hour. Now, we send up a drone.
Small businesses and B2B businesses have to be strategic and grow outwards in response to customer interactions. You need a constantly evolving marketing strategy fed by information from your customers. Customer interactions are all about learning. They say – ‘I saw your ad on Facebook.’ Then that’s a learning. If they say – ‘I dunno where I saw your ad.’ That’s an opportunity.
Every brand travels through three stages to become mainstream. The first is the recruitment stage, when you are acquiring new, first-time customers. Before you can persuade people to try your product, you have to introduce it to them, and tell them why they should try it; what its benefits are, and what it can do for them.
I use a Nikon D5300 for shooting stills & video of locations, setups, rough concepts, storyboards, happy snaps, etc. It’s small and light, and it delivers the highest quality video image of any APS-C camera. But because it’s a DSLR, not a dedicated video camera, it takes a little more concentration to shoot video.
