People often talk to us about running an online or TV ad campaign for their product or service. And the first thing some of them want to tell us is WHO they want as a presenter for their ads. This is a bit disconcerting because it’s putting the cart way before the horse. It’s much more vital to first know who we’re talking to, rather than who’s doing the talking.
Over the last few years, the cost of producing videos, TV ads, and video ads for social media has changed massively. Now, video production is cheaper and more cost-effective than it’s ever been. For example, in 2004, the cost to shoot stabilised aerial footage with a helicopter and Cineflex camera system was $2,800 an hour. Now, we just send up a drone.
Small businesses and B2B businesses have to be strategic and grow outwards in response to customer interactions. You need a constantly evolving marketing strategy fed by information from your customers. Customer interactions are all about learning. They say – ‘I saw your ad on Facebook.’ Then that’s a learning. If they say – ‘I dunno where I saw your ad.’ That’s an opportunity.
Every brand travels through three stages to become mainstream. The first is the recruitment stage, when you are acquiring new, first-time customers. Before you can persuade people to try your product, you have to introduce it to them, and tell them why they should try it; what its benefits are, and what it can do for them.
I use a Nikon D5300 for shooting stills & video of locations, setups, rough concepts, storyboards, happy snaps, etc. It’s small and light, and it delivers the highest quality video image of any APS-C camera. But because it’s a DSLR, not a dedicated video camera, it takes a little more concentration to shoot video.
The video looks and sounds fabulous! Thanks again to you and Shaun for all your hard work. Can't wait to share it ...
The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.
We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.
Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.
On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.
Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.
