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    • HOW BRANDS WORK – part two

      Posted by BillyW in MARKETING

      In  Part 1 we discovered two significant truths. BRANDING IS THE RELATIONSHIP A CONSUMER HAS WITH YOUR PRODUCT OR SERVICE. Branding isn’t a look and feel, a style, a colour, a typeface, or a set of attributes. A brand comprises the sum of the feelings a consumer has about his or her lifetime of interaction with your product, service and/or organisation. THEREFORE BRANDS ARE CREATED NOT BY MARKETERS, BUT BY CONSUMERS.

      Mar022014
      Read More...01
    • HOW BRANDS WORK – part one

      Posted by BillyW in MARKETING / OTHER STUFF

      As a 17 year old copywriter, I was given the opportunity to learn brand strategy and positioning in what was, perhaps, the greatest brand management university that has ever existed. Unfortunately, that opportunity will never be offered to anyone, ever again. Because, due to social pressure, the university is closed for good.  

      Feb222014
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    • “I see that you have made three spelling mistakes.”

      – Marquis de Favras, on being handed the warrant for his execution
      Dec302013
      Read More...51
    • DVDs ARE DYING

      Posted by BillyW in PRODUCTION / VIDEO PRODUCTION

      Your company’s promotional DVD could be a ticking time bomb, waiting to destroy your presentation at the worst possible moment. Cheap, no-name DVDs frequently fail. And they can fail at the most critical point in your pitch. The best disc manufacturers are Taiyo Yuden and Mitsubishi Chemical Corporation. Taiyo Yuden owns the JVC disc brand. Mitsubishi owns the Verbatim disc brand. But brand names alone are no guarantee of top quality.

      Nov272013
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    • Corporate Videos. Marketing Videos. What’s The Difference?

      Posted by BillyW in MARKETING / VIDEO PRODUCTION

      While working through the keywords for our Adwords campaign, we noticed that the search terms people use to find us often don’t match the type of video they are seeking information about. The main confusion appears to be over Corporate Videos, Marketing Videos, Product Videos and Sales Videos. This got us thinking. As video professionals, we should be doing our bit to help clear up this confusion. So here’s a list of […]

      Nov222013
      Read More...13
    • How $700 Of TV Media Brought Advertising Success

      Posted by BillyW in TV ADVERTISING

      You’d be surprised how often we hear the same story: They’re a small or medium sized business. They’ve maxed out their online marketing channels. Their market segment is getting crowded as their competitors do the same. They need to: Grow revenue and profitability Drive more cost-effective sales Take a dominant position in a competitive market niche Add value to their business by building a branded presence in the market Does this sound […]

      Jul102013
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    • A Direct Campaign With 200 Billion Impressions. Cool Bananas!

      Posted by BillyW in MARKETING
      Tourism Marketing Video

      Ecuador has a lot to offer tourists: tropical beaches, brilliant diving, fabulous seafood, the Galapagos Islands, the snow-capped Andes, the Amazon jungle, Spanish, Inca and pre-Inca heritage. A couple of hours flight-time from Miami. Trouble is, not enough tourists know about Ecuador which doesn’t have the money to splash on an international awareness campaign. But it does export 24 million tonnes of bananas each year to North America, Asia and Europe.

      Jun282013
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    • Why Resource Companies Need Corporate Videos

      Posted by BillyW in MARKETING / VIDEO PRODUCTION
      Corporate Video For the Resource Sector

      Investors have a mountain of investment choices. Are you doing enough to distinguish yourself from their other investment opportunities? Now, more than ever, miners and explorers need to win back the confidence of investors and reassure them that commodity prices have a bright future. And that’s exactly what a persuasive corporate video can do. It’s the communication tool that makes shareholders, analysts and investors catch the essence of your vision, understand the […]

      May202013
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    • Video Production: How To Budget & Brief

      Posted by BillyW in VIDEO PRODUCTION

      Video production is an unknown field for most clients. So, naturally, you’ll have a hard time objectively judging the effectiveness of the script, and understanding which elements in the video production quote are essential, and which can be dispensed with to save money without compromising the message. However, there are a few simple things you can do to manage the video brief so that you get outcomes that you can understand and […]

      Apr182013
      Read More...04
    • How To Write A Direct Response TV Commercial

      Posted by BillyW in TV ADVERTISING
      DRTV. Direct Response TV Commercials

      You can create a Direct Response TV commercial which makes people do exactly what you tell them to. But only if you meet some prerequisites. The key is to understand what makes people take action. Here it is: People will take action to move towards a goal, to remove a block to a goal, or to resolve a state of tension. A good DRTV commercial will introduce the product and its benefits. […]

      Apr042013
      Read More...02
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    • LOKOMOTION | SYDNEY | NEWCASTLE

      We supply videography, copywriting, video & audio production, digital & TV campaign planning, and media buying.

      We work with local, national and international clients, on products including cosmetics, consumer packaged goods, finance, travel, and engineering.

      For a conversation about generating cost effective leads, send us a message via our contact page.

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