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    Archive for category MARKETING

    • How Much Does A Video Cost?

      Posted by billy in CORPORATE VIDEOS / MARKETING / ONLINE VIDEOS / PRODUCTION / VIDEO PRODUCTION

      Over the last few years, the cost of producing videos, TV ads, and video ads for social media has changed massively. Now, video production is cheaper and more cost-effective than it’s ever been. For example, in 2004, the cost to shoot stabilised aerial footage with a helicopter and Cineflex camera system was $2,800 an hour. Now, we just send up a drone.

      Jan222020
      Read More...00
    • Being small means being strategic

      Posted by billy in MARKETING

      Small businesses and B2B businesses have to be strategic and grow outwards in response to customer interactions. You need a constantly evolving marketing strategy fed by information from your customers. Customer interactions are all about learning. They say – ‘I saw your ad on Facebook.’ Then that’s a learning. If they say – ‘I dunno where I saw your ad.’ That’s an opportunity.

      Dec122019
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    • Why you shouldn’t buy Run Of Station media

      Posted by billy in MARKETING / TV ADVERTISING / TV MEDIA

      We recently bought $1200 of TV media for a client, and received $1800 of bonus Run Of Station spots. Run Of Station placement is decided by the networks and usually includes a mix timezones – usually the stuff they can’t sell, so they give it away to regular advertisers.

      Sep232019
      Read More...00
    • Marketing Is The Price You Pay For Being Unremarkable

      Posted by BillyW in MARKETING

      The more me-too your product or service is, the harder you have to work to sell it. The evidence is all around you: Me-too products spending tens or even hundreds of millions on marketing, because the only real difference between the products is the marketing itself.

      Oct082018
      Read More...12
    • How To Shoot A Great Testimonial Video With Your Phone

      Posted by BillyW in MARKETING / ONLINE VIDEOS / PRODUCTION / VIDEO PRODUCTION

      We have clients who take the opportunity to shoot quick client testimonials on their smartphones or campact cameras, and send them to us for editing. This is the advice we give them, to help us all deliver the most professional and persuasive video:

      Aug232017
      Read More...01
    • How Much Does A TV Commercial Cost? – Part Two

      Posted by BillyW in MARKETING / PRODUCTION / TV ADVERTISING / TV COMMERCIALS

      In Part One, How Much Does A TV Commercial Cost?  We covered why TV commercials can seem to be expensive, gave real-life cost examples, and showed which elements drive the cost of production up. In Part Two, How Much Should You Spend On A TV Commercial? we discuss the four major budgeting methods you can use to determine how much you should spend on your TV commercial.

      Mar062014
      Read More...03
    • How Much Does A TV Commercial Cost? – Part One

      Posted by BillyW in MARKETING / TV ADVERTISING / TV COMMERCIALS / VIDEO PRODUCTION

      How much does a TV commercial cost? This is the most frequent and the most difficult question we are asked. The short answer is between $2,000 and $2 million. We’re not being flippant. Every TV commercial has to be different from every other so that it stands out on TV. This means every commercial has a different script, different ingredients, and therefore, a totally different set of costs.

      Mar062014
      Read More...14
    • HOW BRANDS WORK – part two

      Posted by BillyW in MARKETING

      In  Part 1 we discovered two significant truths. BRANDING IS THE RELATIONSHIP A CONSUMER HAS WITH YOUR PRODUCT OR SERVICE. Branding isn’t a look and feel, a style, a colour, a typeface, or a set of attributes. A brand comprises the sum of the feelings a consumer has about his or her lifetime of interaction with your product, service and/or organisation. THEREFORE BRANDS ARE CREATED NOT BY MARKETERS, BUT BY CONSUMERS.

      Mar022014
      Read More...00
    • HOW BRANDS WORK – part one

      Posted by BillyW in MARKETING / OTHER STUFF

      As a 17 year old copywriter, I was given the opportunity to learn brand strategy and positioning in what was, perhaps, the greatest brand management university that has ever existed. Unfortunately, that opportunity will never be offered to anyone, ever again. Because, due to social pressure, the university is closed for good.  

      Feb222014
      Read More...00
    • “I see that you have made three spelling mistakes.”

      – Marquis de Favras, on being handed the warrant for his execution
      Dec302013
      Read More...51
    • Corporate Videos. Marketing Videos. What’s The Difference?

      Posted by BillyW in MARKETING / VIDEO PRODUCTION

      While working through the keywords for our Adwords campaign, we noticed that the search terms people use to find us often don’t match the type of video they are seeking information about. The main confusion appears to be over Corporate Videos, Marketing Videos, Product Videos and Sales Videos. This got us thinking. As video professionals, we should be doing our bit to help clear up this confusion. So here’s a list of […]

      Nov222013
      Read More...13
    • A Direct Campaign With 200 Billion Impressions. Cool Bananas!

      Posted by BillyW in MARKETING
      Tourism Marketing Video

      Ecuador has a lot to offer tourists: tropical beaches, brilliant diving, fabulous seafood, the Galapagos Islands, the snow-capped Andes, the Amazon jungle, Spanish, Inca and pre-Inca heritage. A couple of hours flight-time from Miami. Trouble is, not enough tourists know about Ecuador which doesn’t have the money to splash on an international awareness campaign. But it does export 24 million tonnes of bananas each year to North America, Asia and Europe.

      Jun282013
      Read More...02
    • Why Resource Companies Need Corporate Videos

      Posted by BillyW in MARKETING / VIDEO PRODUCTION
      Corporate Video For the Resource Sector

      Investors have a mountain of investment choices. Are you doing enough to distinguish yourself from their other investment opportunities? Now, more than ever, miners and explorers need to win back the confidence of investors and reassure them that commodity prices have a bright future. And that’s exactly what a persuasive corporate video can do. It’s the communication tool that makes shareholders, analysts and investors catch the essence of your vision, understand the […]

      May202013
      Read More...00
    • How To Make Your TV Advertising Work 28% Better

      Posted by BillyW in MARKETING / TV ADVERTISING

      A 28% increase in the response to your TV commercial could mean the difference between failure and success. It’s too important to ignore. And the opportunity to grab hold of this advantage has been created by a fuzzy new vista called the ‘cross-media landscape’. For the last five years, the online and TV worlds have been converging. People are watching as much online video as they watch TV. ISPs offer streaming TV and […]

      Mar242013
      Read More...00
    • TV Advertising Fundamentals: Test, Test & Test

      Posted by BillyW in MARKETING / TV ADVERTISING

      When planning your first TV campaign, the best thing you can do is test, test, and test. Test a number of different messages online as banner ads, and then use the top performing one or two as guides to the message in your TV commercial. If possible, produce two different versions of your commercial, each with a different message based on the two top performing banner ads. Select a small market for […]

      Mar172013
      Read More...00
    • How TV Advertising Makes Online Marketers Market Leaders

      Posted by BillyW in MARKETING / TV ADVERTISING

      As the other players in your market segment become proficient at online marketing, the fight for market share becomes tighter. And it’s increasingly hard to put distance between yourself and your competition. So instead of trying to outbid your competitors for online customers, wouldn’t it be better to step outside that arena and reach a vast, new, untapped market? TV gives you access to the millions of potential customers who you (and […]

      Feb242013
      Read More...02
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      • VIDEO PRODUCTION (11)
    • Recent Posts

      • Why Does Advertising Make People Think Backwards?
      • How Much Does A Video Cost?
      • Being small means being strategic
      • Three stages of brand evolution
      • How to set up your Nikon DSLR to shoot video
      • Why you shouldn’t buy Run Of Station media
      • Marketing Is The Price You Pay For Being Unremarkable
      • How To Shoot A Great Testimonial Video With Your Phone
      • How Much Does A TV Commercial Cost? – Part Two
      • How Much Does A TV Commercial Cost? – Part One
      • HOW BRANDS WORK – part two
      • HOW BRANDS WORK – part one
    • Testimonials

      • Aussie Bronze
        The video looks and sounds fabulous! Thanks again to you and Shaun for all your hard work. Can't wait to share it ...
         
        Sacha Roberts,CEO, Aussie Bronze
      • Possibilities Management Group
        The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
        Jonathan Oastler,Managing Director, Possibilities Management Group
      • Community Colleges Australia
        Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
        David Hurley,Manager - Business Development, SG&S Community College
      • Stubby Strip Australia
        Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
        Steve Delnawaz,CEO, Stubby Strip Australia
      • Sterling Mining Co.

        Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.

        Monique Hayes,Marketing Manager, Sterling Mining Co.
      • YPB Systems

        We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.

        John Houston,Executive Chairman, YPB Systems
      • Dematic

        Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.

        Peter Trotter,General Manager Marketing, Dematic
      • Goldsearch Australia

        On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.

        John Percival,Chief Executive Officer, Goldsearch Australia
      • Harper Collins

        Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.

        Jim Demetriou,Chief Operating Officer, Harper Collins
    • Recent Portfolio

      • Video Ad for our business on Facebook, Youtube and TV
      • Best of video reel
      • Aussie Bronze skin care video
      • Credit Card Rewards Video Advertisement
      • Video Wall program
      • 2 TV ad presenters
      • Website Video Ad for Credit Card Product
      • Video showing manufacturing processes
      • Animated commercial
      • In this marketing video, a student discusses her portfolio with her tutor.
      • Video and TV Ad for Dentagenie
      • TV ad for StubbyStrip drinks cooler
    • Recent Posts

      • Why Does Advertising Make People ...June 2, 2020No comments yet
      • How Much Does A Video ...January 22, 2020No comments yet
      • Being small means being strategicDecember 12, 2019No comments yet
    • LOKOMOTION | SYDNEY | NEWCASTLE

      We supply videography, copywriting, video & audio production, digital & TV campaign planning, and media buying.

      We work with local, national and international clients, on products inc. cosmetics, consumer packaged goods, finance, travel, and engineering.

      For a conversation about generating cost effective leads, call Billy on 0412 777 175 or send us a message via our
      contact page.

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