TV ADVERTISING: A QUICKER, EASIER WAY TO FILL YOUR SALES FUNNEL
TV Advertising is a great way to launch a business or a product – because it gets the word out fast to a wide group of consumers who will go on to become loyal customers.
And TV advertising is a great way to deliver fresh hot leads straight into your sales funnel before your online competitors can get at them.
One of our clients had maxed-out his sales through eBay, Adwords and his website.
So we built him a sales channel driven by TV advertising.
Five spots a week in programmes aligned with his target audience’s interests, and in less than three months, his business was making record profits.
CHEAPER THAN ONLINE
Most advertisers are unaware that the cost of TV, per ‘000 viewers in your target demograph, can often be lower than the cost of reaching those same consumers online.
You just have to know where the TV bargains are.
FLEXIBLE LIKE ONLINE
Just like digital advertising, TV allows you to target particular demographics that match your customers.
You can turn your TV ad campaign on and off to manage traffic and sales volumes.
You can grow your business locally, or expand into any of the 22 regional and five capital city TV markets that cover Australia.
And with a cost per thousand viewers (CPM) as low as $3, there’s really no good reason for NOT considering TV advertising.
COST-EFFECTIVE AD PRODUCTION
TV is a low cost way of getting more value from your video production too, because online video ads and TV ads can be edited from the same material.
So from one shoot, we can make all the ads you need for online and on TV.
Can you think of any reason why you shouldn’t add the power of TV to your advertising mix?
Contact us and let us help you get started.
“TV: LOWER COST PER SALE THAN EBAY!”
“RESPONSE 6 X HIGHER THAN ANTICIPATED.”
“Response to the national TV campaign is over six times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown.” Steve Delnawaz, CEO, Stubby Strip Australia
“STUNNING RESULTS!” HARPER COLLINS
“VISITOR NIGHTS UP 28%.” BMT LTD
A 12 week, non-prime-time TV campaign increased domestic visitors by 22.1% and nights stayed by 28.4%, while competitor regions experienced significant downturns. Rita Fisher, President, Blue Mountains Tourism Limited
If you’d like to know more about launching or growing your business with video ads you can run on TV or online, call Billy on 0412 777 175. Or drop us a line via our contact page.
- Aussie BronzeSacha Roberts,CEO, Aussie Bronze
The video looks and sounds fabulous! Thanks again to you and Shaun for all your hard work. Can't wait to share it ...
- Possibilities Management GroupJonathan Oastler,Managing Director, Possibilities Management Group
The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
- Community Colleges AustraliaDavid Hurley,Manager - Business Development, SG&S Community College
Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
- Stubby Strip AustraliaSteve Delnawaz,CEO, Stubby Strip Australia
Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
- Sterling Mining Co.Monique Hayes,Marketing Manager, Sterling Mining Co.
Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.
- YPB SystemsJohn Houston,Executive Chairman, YPB Systems
We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.
- DematicPeter Trotter,General Manager Marketing, Dematic
Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.
- Goldsearch AustraliaJohn Percival,Chief Executive Officer, Goldsearch Australia
On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.
- Harper CollinsJim Demetriou,Chief Operating Officer, Harper Collins
Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.