TV ADVERTISING: A QUICKER, EASIER WAY TO FILL YOUR SALES FUNNEL
TV Advertising is a great way to launch a business or a product – because it gets the word out fast to a wide group of consumers who will go on to become loyal customers.
And TV advertising is a great way to deliver fresh hot leads straight into your sales funnel before your online competitors can get at them.
One of our clients had maxed-out his sales through eBay, Adwords and his website.
So we built him a sales channel driven by TV advertising.
Five spots a week in programmes aligned with his target audience’s interests, and in less than three months, his business was making record profits.
CHEAPER THAN ONLINE
Most advertisers are unaware that the cost of TV, per ‘000 viewers in your target demograph, can often be lower than the cost of reaching those same consumers online.
You just have to know where the TV bargains are.
FLEXIBLE LIKE ONLINE
Just like digital advertising, TV allows you to target particular demographics that match your customers.
You can turn your TV ad campaign on and off to manage traffic and sales volumes.
You can grow your business locally, or expand into any of the 22 regional and five capital city TV markets that cover Australia.
And with a cost per thousand viewers (CPM) as low as $3, there’s really no good reason for NOT considering TV advertising.
COST-EFFECTIVE AD PRODUCTION
TV is a low cost way of getting more value from your video production too, because online video ads and TV ads can be edited from the same material.
So from one shoot, we can make all the ads you need for online and on TV.
Can you think of any reason why you shouldn’t add the power of TV to your advertising mix?
Contact us and let us help you get started.
“TV: LOWER COST PER SALE THAN EBAY!”
“The TV campaign generates all the sales I need, month after month. And the TV cost per sale is actually lower than our cost per sale on eBay!” Peter Rose, General Manager, Kayaks2Fish
“RESPONSE 6 X HIGHER THAN ANTICIPATED.”
“Response to the national TV campaign is over six times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown.” Steve Delnawaz, CEO, Stubby Strip Australia
“STUNNING RESULTS!” HARPER COLLINS
“Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase.” Jim Demitriou, Chief Operating Officer, Harper Collins
“VISITOR NIGHTS UP 28%.” BMT LTD
A 12 week, non-prime-time TV campaign increased domestic visitors by 22.1% and nights stayed by 28.4%, while competitor regions experienced significant downturns. Rita Fisher, President, Blue Mountains Tourism Limited
CONTACT US
If you’d like to know more about launching or growing your business with video ads you can run online and on TV, drop us a line via our contact page.