TV COMMERCIAL BROADCAST STANDARDS
TV commercials uploaded for delivery to Australian television stations should meet these technical specifications:
VIDEO SPECIFICATIONS
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Container: MXF (OP1a) or MOV (Quicktime)Video
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Codec, Profile, Container:
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XDCAM HD 50 | 422P@HighLevel | MXF
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ProRes | 422, LT or HQ | MOV
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Avid DNxHD 120 8-bit | 1080i SQ 8-bit | MXF or MOV
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- Frame: 1920 x 1080
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Aspect Ratio 16:9
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Frame Rate 50i: 25 fps
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Interlacing: Upper Field First
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Bitrate: 50 Mbps
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Chroma Subsampling: 4:2:2
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GOP Length 1080/50i: 12 (M=3, N=12)
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Luminance scope: 0mV – 700mV +3%, 0% tolerance
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Black level not to drop below blanking level 0mV luma
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Chroma level not to exceed 100% (see OP29)
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Ensure titles are within graphics safe area (see OP36)
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Avoid macro-blocking, dup frames, high compression, motion jitter, aliasing, and mixed aspect ratios
AUDIO SPECIFICATIONS
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Audio
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Format PCM (Little Endian)
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Channels 2 (1 channel per stream)
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Sample Rate 48 kHz
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Bit Depth 16 bits / 24 bits
OP 48 settings:
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Digital – permitted maximum level peak program meter (PPM) -9dBFS assuming peak levels are infrequent and less than 10ms
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12 frames of complete silence at the head and tail within the duration of the TVC
OP 59 settings:
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This is the latest amendment to Operational Practice 48 for the measurement and loudness of audio:
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Audio loudness global standard (Normalised) -24 LKFS (Loudness, K-weighted, Full Scale)
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Measurement by ITU BS 1770 – 2&3, (standardised by the International Telecommunications Union)
NOTES ON PIXEL ASPECT RATIO
- For correct pixel/display aspect ratio, ensure the aspect settings are based on the exported size. 100% of source. Default for size.
CLAPPER
The video file should be accompanied by a clapper: A JPEG image – 1920 x 1080. The clapper should contain the following information:
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Client
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Product
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Key No.
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Date
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Aspect Ratio
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Duration
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CAD No. (optional)
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Compliance with OP 48 Audio Loudness.
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SEARCH
CATEGORIES
- AERIAL VIDEO (1)
- CORPORATE VIDEOS (1)
- MARKETING (16)
- ONLINE VIDEOS (2)
- OTHER STUFF (2)
- PRODUCTION (5)
- TV ADVERTISING (14)
- TV COMMERCIALS (3)
- TV MEDIA (1)
- VIDEO PRODUCTION (11)
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Testimonials
- Aussie BronzeSacha Roberts,CEO, Aussie Bronze
The video looks and sounds fabulous! Thanks again for all your hard work. Can't wait to share it ...
- Possibilities Management GroupJonathan Oastler,Managing Director, Possibilities Management Group
The TV commercial looks absolutely fantastic, couldn’t be happier. The Instructional video also looks fantastic. The voice was spot on. Thanks so much for all your effort.
- Community Colleges AustraliaDavid Hurley,Manager - Business Development, SG&S Community College
Wow! I found the video to be inspiring, the stories just blending so well together and picking up so many key decision-making triggers. Well done to you and your team.
- Stubby Strip AustraliaSteve Delnawaz,CEO, Stubby Strip Australia
Response to the national TV campaign is over 6 times higher than we anticipated. We are experiencing a massive number of hits and our website is going into meltdown. Thanks guys!
- Sterling Mining Co.Monique Hayes,Marketing Manager, Sterling Mining Co.
Love, love, love the film! I passed copies out generously when I was in Toronto last week for broker meetings and at the Chicago conference the week before and I've been getting a lot of very favorable feedback.
- YPB SystemsJohn Houston,Executive Chairman, YPB Systems
We are delighted with the product and your service, and your co-ordination of the Chinese translation for us. We've had a tremendously positive response to the video in London, Beijing and Australia.
- DematicPeter Trotter,General Manager Marketing, Dematic
Billy and the team have an amazing way of exceeding my expectations. They really understand consumer, direct, industrial and B2B marketing. It’s what I need in an agency.
- Goldsearch AustraliaJohn Percival,Chief Executive Officer, Goldsearch Australia
On the day Billy & Shaun's corporate film for Sterling Mining Co. was premiered at this year’s Silver Summit, the share price jumped from a previous base of $3.35 to over $4.20.
- Harper CollinsJim Demetriou,Chief Operating Officer, Harper Collins
Their creative ideas matched our brief beautifully and the results were stunning. Our author experienced a threefold sales increase and is now one of the top ten Australian fiction authors.